About Cetona Partners
At Cetona Partners, we understand that growing companies require capital to achieve business objectives. With our extensive experience in advising business owners and management teams, we specialize in helping companies raise capital from equity markets while navigating regulatory landscapes and addressing investor concerns.
A Typical Strategy
Investment Case and Information Memorandum
We begin by evaluating the company’s marketing and financial materials, and collaborating with management to craft a detailed investment case. Our team produces a high-quality information memorandum designed to effectively market the transaction to target investors, ensuring a comprehensive understanding of the investment merits. This meticulous approach is pivotal in generating strong momentum for the transaction.
Analysis of Capital Structure and Valuation
To optimize the cost of capital and manage risk efficiently, we provide expert advice on capital structures. Our comprehensive valuation analysis includes a blend of methodologies such as discounted cash flow analysis, trading multiples of publicly listed comparable companies, and data on comparable transactions. This analysis empowers our clients to negotiate for favorable financing terms.
Data Room
We establish a meticulously organized data room to facilitate due diligence by prospective buyers and investors within an efficient timeframe. Leveraging the capabilities of virtual data rooms enhances accessibility and streamlines the due diligence process.
Investor Targeting and Marketing
Building upon the preparatory groundwork, we leverage our exclusive and extensive network of family offices, venture capital firms, angel investors, and ultra-high-net-worth individuals (UHNWI) to curate a strategic list of target buyers and investors. Through our partnerships with various key players, we access a global network of companies and investors, ensuring maximum exposure and interest in the fundraising opportunity.
Investor Due Diligence
Our team manages the due diligence process diligently, ensuring that investors receive the necessary information without imposing undue burden on our clients. We collaborate seamlessly with our client’s other professional advisors to facilitate smooth execution of the transaction.
Negotiations
Guided by our expertise, we lead or support negotiations between our client and prospective buyers and investors. We offer strategic advice on negotiation tactics, transaction structure, and commercial aspects within legal documentation, ensuring favorable outcomes for our clients.